One of this season’s bigger trends is the modern folklore look. A trend that nobody does any better than Odd Molly. This Swedish label with their colourful, quirky and individual style is a great way to complete this look.

Either one of Odd Molly’s chunky knitwear will complete the folklore look but our current vote is most definitely on the chunky multi-coloured Inka-patterned cardigan (style code OM 826 W08 TOT) which you can just throw over any clothes and your look is instantly updated.

Karin Jimfelt-Ghatan, co-founder, owner and head designer for Odd Molly won the most prestigious fashion award in Sweden last month; Damernas varld’s ‘Goldbutton Award 2008’.
The jury’s motivation was as follows; ‘This year’s Goldbutton-winner is more than just a brand. It is a way of life, its own timeless style. Odd Molly is a proof that fashion-sagas can become true. The winner has transformed the feeling of a quiet, cosy Sunday-morning to success-clothes loved by women of all ages. She has totally scraped the carpet with competitors both nationally and internationally. We celebrate Karin Jimfelt-Ghatan for Odd Molly which has given the modern folklore a new successful face’.

It’s that time of year again, the autumn season is just around the corner and Divas everywhere are beginning to think about their new wardrobes. But, what exactly should us ladies be looking out for?

Here at Diva Torquay we already have plenty of beautiful new pieces to keep you busy! From French Connection’s feminine silhouettes and injections of colour, which are sure to brighten up any dull day, to Miss Sixty’s edgy vibes, you won’t be stuck for inspiration. Alternatively, why not team some of Ted Baker’s key tailored pieces with those from Great Plains to create that sharp and very now boy meets girl look. Finally, if that wasn’t enough come in and check out the new Anglomania range. Vivienne Westwood has done us proud with some fantastic on-trend yet quirky pieces, allowing you to turn this seasons ‘must-haves’ into something that is truly your own!

The Odd Molly Spring/Summer collections for 2009 are being launched in cooperation with Danish supermodel Helena Christensen. The official start of this new teamwork will be at the premiere of the Odd Molly collections during the Copenhagen International Fashion Week on August 8th at the Hotel D´Angleterre where Helena Christensen is Odd Mollys hostess for the evening.

During the Copenhagen International Fashion week there will also be a photoshoot to prepare advertisments for publication in leading fashion magazines in the US, England, Italy, Sweden and Denmark, among other countries so you can expect to see much more of Odd Molly in the press come spring 2009.

Thanks to rainy days my summer-dresses are hanging in my wardrobe feeling slightly unwanted and useless. And with the lack of summer-weather the desire and longing for a new, dare I say it… AUTUMN-wardrobe, is getting stronger every day. With all the new stock starting to come in I really have to control myself not to go on a big shopping-spree! Then again, why not? Can’t leave it too long as those key-pieces are normally snapped up pretty quickly.

Our summer sale is still on and with our bargain rail, where you can pick up past season garments from just £4, there has never been a better excuse to come in and see us at Diva Torquay. With fantastic savings to be made our bargains are going fast, so hurry! You would be mad to miss it!

The sale is finally here! Firetrap, French Connection, Ted Baker, Diesel, Anglomania, Thomas Burberry, Nougat, Miss Sixty, Full circle and Great Plains are all in the sale with up to 60% off! What more could we ask for? All the Diesel jeans are in the sale and for all of the shoe mad woman out there all of our shoes have gone in to the sale, also up to 60% off. There is no end date to our sale, its just when everything has gone, so pop on down before your size goes! See you soon!