Karin Jimfelt-Ghatan, co-founder, owner and head designer for Odd Molly won the most prestigious fashion award in Sweden last month; Damernas varld’s ‘Goldbutton Award 2008’.
The jury’s motivation was as follows; ‘This year’s Goldbutton-winner is more than just a brand. It is a way of life, its own timeless style. Odd Molly is a proof that fashion-sagas can become true. The winner has transformed the feeling of a quiet, cosy Sunday-morning to success-clothes loved by women of all ages. She has totally scraped the carpet with competitors both nationally and internationally. We celebrate Karin Jimfelt-Ghatan for Odd Molly which has given the modern folklore a new successful face’.

The label is unique in that they are not following the latest fashion trends and will never become pretentious or designer-cool. You will never find their clothes denim-blue, black, basic or cheap but colourful and quirky full of feminine handmade details and vibrant patterns. Odd Molly is marketed with positive words of wisdom and every garment has roses in one way or another ‘just because roses make you happy’, says Karin.

The fast growing label Odd Molly are becoming more and more successful around the world. With Helena Christensen signed up as the model of Odd Molly for 2009 there is no limit to how far they will go.

At Getmyfashion.com we are truly proud to present this label to you and it is a real pleasure every time we send off an Odd Molly item to yet another lucky girl somewhere in the country or around the world.

Written by Malin Hosie
(Extracts taken from Damernas varld sept issue)