You want it, you absolutely have to have it but there is a little voice in your head telling you not to get it. Well sometimes you just need to let that little voice understand that what it thinks is a spree is actually a very good investment!

For example…take a handbag. You use them every day to carry around your most valuable items in like your phone and wallet, you try to work out peoples character by them, (a large well worn bag with lots of space gives a clue that a person could be a mother whereas a bright pink sparkly bag shows someone as more of a party girl) they make or break an outfit and if the wrong style is chosen they can be detrimental to your health (we all know about achy shoulders!). So why is it then, that when it comes to purchasing one of these necessities of life we are so hard on ourselves about how much to spend? You have to look at it in perspective, try using price per wear to justify your spending. If there is a handbag that you absolutely adore and would use on a daily basis but it’s £350 and a clutch bag that you might only use once or twice in a year to go with a wedding outfit but it’s £40, which is really the better deal? Price per wear would work out as £1 a day for the handbag but for the clutch if you only used it twice in a year it would cost £20 each time you used it. So the handbag is the better deal. Not only that but buying good quality items made from quality materials insures you won’t have any mishaps like your favourite necklace falling out of a hole in the bottom of your bag because the material was weak! (Yes I have learnt my lesson!).

Clothes, shoes and bags are not just things we’d like they are things we NEED! They play an important part in our everyday life and without them we wouldn’t get very far! So next time your in a shop wondering whether or not you can actually justify buying those jeans that cost £100 remember to ask yourself how often you will use them, and what the price per wear would be.

And for those purchases that really are ridiculous…just change the price per to wear to price per hour worn! Or think of it as therapy. Buying yourself something nice makes you instantly happy and you have something to show for it for a long time, whereas seeing a therapist is a long process, they charge a lot per hour, you have to see them fortnightly and you don’t have a beautiful pair of wedges to show at the end of it! I know which type of therapy I’d prefer!

George