I have found myself pining over our Odd Molly collection, so I thought I would ask myself, Why?

Odd Molly designs seem to encapsulate all that’s feminine and beautiful, the texture and layering in their dresses blend soft cottons and colours without clashing. The knitted tunics and dresses combine soft colours and weaves of wool with delicate ribbons, buttons and embroidered details. The shirts and tops are oversized yet structured; the masculine edge is softened with delicate and unique embroidery. The collection works so well together and the layering of shirts and dresses gives a relaxed, comfortable look. If this is all sounding a bit too feminine, our Odd Molly pieces can be teamed with skinny jeans to give balance to the oversized shirts, thick waist belts and ankle boots with the dresses, and leggings and knee-high boots with the knitted tunics. So this is why I keep starring at the rail!

Or perhaps it’s just Odd Molly’s ethos that makes me want it, ‘Odd Molly is a brand with a mind, a heart and a conscience. The Odd Molly mind loves to submit to its appetite for more. A brand that will never takes itself very seriously.