We are proud to welcome Avoca Anthology to our website and hope you will get as excited about this newcomer as we are. Avoca has been on the shelves in Diva Totnes for quite a few seasons now and customers absolutely love the label, which seem to go from strength to strength every year.
This Irish company launched the Anthology collection in 2002 and was recently named as one of the top ten boutique labels by leading UK trade magazine, Drapers Record.

Avoca’s feminine styles and designs which are all about silk, lace, soft knitwear and beautiful coloured and patterned fabrics is as feminine and womanly as it gets.Â

Early January I made a little pact with myself. My aim for this year (without calling it a new year’s resolution) was to update myself with a new wardrobe, a new style and in general start to make a bit more effort on a daily basis. Even on days when the only outing may be a trip to the supermarket (you’ll never know who you might bump into or what might happen on the way).

Today is the 22nd March. Only a few days left of the month and the first quarter of 2007 will be gone.

If there is one jean to have at the moment it has to be the skinny jean. It just gives all those jean looks a whole new perspective with a sharper outline. In this image a pair of Farhi skinny jeans is dressed with a Marilyn Moore cardigan and a Great Plains vest. A cute grown-up look

 CLICK HERE to view our online range of Marilyn Moore

The tunic dress has got to be one of the most versatile pieces to have in your wardrobe. It gives you so many options and looks. In this image a Marilyn Moore Tunic dress is layered over a pair of Farhi skinny jeans. The easiest look in the world to do for any shape and size.

A scrunch dress is one of life’s god sends especially when travelling or in a rush. No need to do anything to it, just chuck it on and away you go. Got to be a must have on holiday. The image shows a Sandwich scrunch dress with a soft earth coloured tartan and rough cut edging.

Anya Hindmarch’s latest creation. A must-have accessory already spotted on the shoulders of the world’s celebrities and fashionistas.
I don’t know how innocent her design initially was. Did she really anticipate that it would become such a big thing? A canvas-bag to carry groceries in is about to change the world!!!

When first produced, it straight away became such a beloved piece of kit that it ended up as the official goodie-bag at the 2007 Vanity Fair Oscars-party. Can you get much higher??? I reckon the bag made it to the very top on its’ first official engagement.

Whether they do it for money, for fun or to further their career I don’t know. All I know is that for whatever reason they do it… we want it! We are going crazy for it. What I am talking about are the celebrities making their own collections for the high street shops.

Madonna’s designs hit the street this Thursday. I can only begin to imagine the queues to H&M before opening. The morning-commuters on their way to work will rub shoulders with the fashion-crazed girls on a hunt for a piece of Mad’s creation.